Home re-modeling and re-decorating can be a stressful process that drives couples crazy and causes all kinds of drama. Adi Tatarko and Alon Cohen, the married co-founders of Houzz, were no different. They bought their first home, a 1950s ranch-style house in Palo Alto, and immediately started working on plans to remodel it. The problem was that they didn’t have the same vision for the design.
Not only that, but they had trouble finding talented designers and architects to help them. To solve this problem, they founded Houzz, a 21st century tool for home remodeling and design. Houzz is a website and app that features stunning galleries of tagged photos from the portfolios of home improvement professionals ranging from architects to interior designers and contractors. You can use the app to create Ideabooks that are collections of tagged photos. That’s right, you no longer have to tear pages out of home design magazines.
The app is designed to help you visualize your plans and find the right architect or designer to execute them. It now has over 115,000 active professionals on the site and over 9 million users who drive hundreds of millions of pageviews every month. The site is so addictive, that some people refer to it as “house porn.”
In our exclusive interview with Houzz co-founders Adi Tatarko and Alon Cohen, we ask them to define “house porn” and we also talk with them about their plans for Houzz. By the way, their house renovation project still hasn’t been completed. Apparently they've been too focused on building Houzz.